You cannot get Google without loving it
In Hindu Mythology, God Shiva and Goddess Parvati were seeing their two Sons Ganesha and Kartikeya playing with their guard Nandi. They noticed they did not have any other routine. They thought that one of them should get married. Both of them heard their parents and started fighting with each other on who would marry first.
They took the matter to their parents as each one of them wanted to get married first. Seeing them fighting, mother Parvati decided, whoever will make 7 rounds of Universe first will get married first. Ganesha was heavy in weight and his vehicle was a mouse. Kartikeya was thinner in size and had his favorite vehicle as a peacock. Ganesha knew that his mouse will be slow and will not be sufficient to win the race.
Kartikeya realized that he had a clear chance of winning so he immediately proceeded for the race. Ganesha started taking 7 rounds of both God Shiva and Goddess Parvati. Seeing this, both of them asked what was he doing.
He mentioned, you have given me birth and for me both of you are my universe. My entire existence revolves around you. Therefore, I have taken 7 rounds of you. To me, that is the round of universe.
Both of them also knew about the dedication of Ganesha for his parents on various previous occasions wherein he fought with various evil forces on their instance. Seeing this dedication, wisdom and loyalty; both of them got pleased and got Ganesha married first to Riddhi and Siddhi.
If you have dedication, loyalty and way of communicating it rightly, even Gods would have to go out of the way to change the rules of the game in your favor; forget about human beings and corporation run by human beings. AND GOOGLE IS NO DIFFERENT.
No matter what the search engine algorithms say, no company would like to punish its promoters, its mouthpieces, its admirers, its distributors, its own customers. It would rather go out of the way to help them out. By helping them, it would help itself. Irrespective of algorithms, Google will not treat its genuine admirers and helpers on the same platform as others.
Every good company has an inner urge to do something special for its loyal customers. These loyal customers are the salesman for the company. They do not just bring extra business but also new customers. It is difficult to assume that Google will not understand this. It is more difficult to assume that they do not have the way to know about their dedicated followers and it will definitely find a way to get them better ranking since it would only help itself.
But what makes you to show a genuine dedication towards Google?
My answer to the above question is that this question is wrong. In fact, this question is the biggest problem with the novice or ill-informed SEO community.
I find strange; all across people claiming cracking the code of Google algorithms. There are self-anointed titles like SEO Guru, SEO Masters, Google Nerd and Google Grandmasters etc. (Sometime it looks like Larry and Sergey have to take a lesson from them to understand about Google!). There are various SEO companies making aggressive sales pitch to its customers that they have the tools to take care of Google algorithms and they have formed these tools after doing statistical modeling with Google analytics data etc. These tools dynamically change according to Google update and more crap like that.
Let us start with the basic rule which we read in our 2nd Standard in our School. – Dedication does not start from showing. It starts from feeling and behaving. You actions speak louder than words. If you want to show dedication; start by feeling it and more importantly show it in your behavior.
Again what is this feeling of dedication?
When you feel dedicated towards someone, you help him first before expecting the result in return
So how can I help Google?
Now this is the right question. The problem is that no one thinks like that. You can help Google in the following manner
- You are there to give him a helping hand for every little step it takes: – If you are dedicated to a person, you would be there to help him out for every little new step it would take. Let us be very clear, you cannot win the heart of your wife by saying “I love you” while holding the hand of your neighbor’s wife. Every wife understands this, every person understands this and Google understand this or at the most would start understanding it sooner or later!!
Google has come across various products and almost all of them are world class products. You will surely not prick the Google heart by staying away from Google + and spending entire day in facebook! Google will have a way to know how much you really admire it. This would reflect through your other activities which you would never care to notice.
This would include your use of Google analytics which would allow him to collect your website data, your android phone, you email account history, how many apps you download from Google play store, does your blog have Google authorship, and do you engage your friends on G+. The nexus tablet you buy or the nexus phone you use. How many post you put on G+, how many hangout you do on Google hangout thereby persuading lot of other people in using it. Do you write about Google? Whether you open your gmail account through chrome or internet explorer Your usage of Google map and updates you make in your usage of Google translation, how many times you go to webmaster. These are the things which would automatically reflect your patronage for Google. I am not saying that you should junk your IPhone and buy nexus. But I am just saying that when you love a company, it comes automatically in your behavior and the other guy gets to know about it. Deep inside, if you admire someone, they start to admire you. Just to show you may buy a second phone to please Google but if you do not feel from your heart, you will not be able to use it properly to show your admiration and help for Google. But yes, something would be better than nothing at least in future!
- Help it in showing relevant content: - Search engine get their credibility by showing what people are looking for. In search engine parlance, this is popularly known as relevance. If you start targeting irrelevant keywords just to drive more traffic you are making Google job difficult. I also see the race to get blog comments nowhere related to your website theme.
On my own blog Techisdom.com I have got at least thousands of comments related to totally unrelated themes like casinos, shoe, fashion products etc. The comment writer gives clear indication that he is just commenting in order to get some fruitless link. This is the most sad part of ill-informed SEO community. The problem is that same people will show in their MIS report to their client about the 1000 comments they have made so far for their client.
This is nothing but just a waste of money and resources besides clearly showing to Google that you are acting against its own interest.
- You do not cheat a person whom you want to help: - I have heard of some practices containing automatic dynamic content based on the keyword typed by someone on Google. This content gets created just to get the SEO ranking for that fraction of time. This content does not exist otherwise. This is clearly a cheating. Various new updates have been made to target such practices and it is only a matter of time when you can be severely penalized by Google. But dedicated people do not do a wrong thing because of fear, but because they themselves don’t feel like doing it
- You listen and understand: – If you like a person, you hear him out. Not only you hear it out, you also try to understand the real intention behind his words. Google has come across with various updates on shady practices and over optimization of website. You don’t have to understand the meaning of those updates in theoretical terms but the real intention behind those updates. While Google is talking about a natural way of linking, but still a large part of SEO community is still gunning for frivolous links strategy. A little bit of link building will be ok provided you do other stuff as well properly. But crossing the borderline is fatal. You can use but not misuse. I have also explained this in detail in Entrepreneurs SEO Series Chapter 3- Google loves tortoise and hare story, why don’t you.
- You recommend the person you are dedicated to: – All across you are bothered about getting traffic to you website from Google, have you bothered about giving traffic to Google from your site instead? Do you website also give recommendation or link to Google.com in a genuine and relevant manner. Imagine if a crawler from other search engine comes to your website and gets to Google through you, Google own ranking in other search engine would improve. Google should love it. But it should be genuine and not just an attempt to woo Google.
SEO is going to transition from a mathematical science to a human science. It is the endeavor of every search engine to emulate the human experience. Initially, they use to see searches, then they started to see which sites you really click to give them higher ranking, then they have stated to see how long you stay on a website. They are also getting efficient to capture your thought which would give them the intuitive ability to give you best results according to your need.
It is a simple point, if search engines are desperately trying to become human, why can we apply those simple qualities which we already have as human beings.