Twitter a great SEO Magnet
Unlike facebook twitter is a social networking site which offers micro blogging service and social network service which allows the user to send and receive upto 140 character based text messages. These messages are known as TWEETS. Not only this users view snaps, videos and converse directly in Tweets. It’s a real-time information network that bonds you to the latest opinions, stories, ideas, news and lot more. The service is presented in more than 20 languages and further more are going to add. You can change the language choice in your user settings in few clicks.
Twitter was launched in July 2006 by Jack Dorsey. Swiftly the website got universal esteem, with over 500 million registered users till 2012, producing about 340 million daily tweets and controlling over 1.6 billion search queries pin a day. As per records from the time of its launch, Twitter has turn out to be one of the ten most visited websites on the Internet, and has been named as “SMS of the Internet.” With time Twitter keep on enhancing its feature as per users required. Latest in April 2013, Twitter has launched a music app called Twitter Music for the iPhone. To get the latest apps, you can go to twitter.com/download on your mobile device.
Twitter avails you the opportunity to read tweets even as unregistered users while you can post tweets through the website interface, SMS, or a range of apps for mobile devices only as registered users. Commercial houses can employ Twitter to share the piece of information with the interested mass around quickly and meet out the customers need according to promoters, market intelligence and feedback.
Some basic terms of twitter before you start tweeting:
- @ – The symbol is a way of referring to another Twitter user. For example, @abhon means you’re either sending a message to abhon or you’re talking about him in some message.
- Tweet – Each of the Twitter posts or updates is known as a tweet.
- Retweet (RT) – when you share the tweet of one user with all of your Twitter followers it is RT.
- Reply – It is when you respond back to a tweet from a particular user.
- Direct Message (DM) – You can only send a direct message to the one who are following your account. Send a direct message by writing your “DM username” before your tweet.
- Follow – To follow someone on Twitter means to get in touch to their Tweets or updates on the site.
- Follower – someone following your account on twitter will become a follower or you can become a follower by following other’s account.
- Mention – Mentioning another user in your Tweet by including the @ symbol followed directly by their username is called a “mention”. Also apply to Tweets in which your username was included.
- Tweeple or Twerson –Twitter members, Twitter users or Twitter people are Tweeple or Twerson.
- Tweeps – Twitter people that track each other from one social media/network to another.
- Twitter verse – The Twitter Universe i.e. the society or social network of twitter.
- Handle –Twitter handle is the username they have selected and the accompanying URL, like so: http://twitter.com/username.
- Hash Tags or # – Hash tags are words or acronyms that begin with the number sign. They are used when many people are tweeting about the same topic or from the same event.
- Timeline/stream: The list of new tweets/messages that you catch from the people you follow. It’s reorganized every few seconds if you follow a lot of folks.
How it can help in your digital profile and better SEO for your website?
Having a presence of twitter could be very helpful for building your digital profile and can give better SEO results for your website. It is only one of the very few websites which are at the pinnacle of page rank 10 by Google. Even facebook is ranked 9 by Google. It shows that Google does consider it as one of the formidable social platforms.
It’s large user base and simple and easy interface gives you an excellent social platform to promote your product and services to targeted group of people. Its micro blogging feature allows you to post messages to mass public which can let you have multiparty conversation. A character limit of 140 characters seems restrictive on the first look but it is actually not. There can be best of marketing strategies can be implemented on it.
Every day I notice various twitter based pages which have started reflecting on the first page of Google search results. If many of your twitter followers give positive reviews about you and your product this would definitely be considered positively by search engines and especially Google. The best thing about engagement with customers on twitter is that the data is fresh and have most recent data. Such fresh content is preferred by search engines and they may give preference to you while ranking your website.
Twitter can be used as a great marketing tool and help in your SEO efforts in the following way
- Checking your brand related discussions: You can see the discussion happening about your product on twitter by searching for it. You get the real time notification hence you can intervene also in that discussion to check anything wrong from spreading about you. You get the real voice of customers or users of your product. You can also eavesdrop on their discussion. This gives you latitude to decide about your future brand strategy.
- Connecting with potential customers: Twitter gives you a forum to connect very well with people. Several of such people could be your potential customers who may be looking for your kind of product. A right tweet to right set of people can bring additional customers at nil cost. But you cannot be aggressive for pushing your product and aggressive selling could lead to blocking you by the person approached. Your account can also be closed by twitter. You can also approach a person who has lot of followers. You can take his help to push your product.
- Pacify your irate customers: Twitter is a good place to pacify your frustrated customers. To some animated customers you can supply necessary information to dispel any doubts in their mind. To others you can also ask sorry to let them feel you really care for them.
- Trends and mood of the market: Twitter can give you the mood of the market. You can see your customer discussing about new trends and technologies in your product space. This can make you aware to get prepared for next round of change wave in your customers. You can bring new products to suit their changing needs.
All the above things help in improving the overall image of your product and website. Getting a positive web presence is nothing but a part of good SEO strategy. You will surely be benefited on search engine results if overall image on twitter is improved.